Our Core Values Matter

Why? Because they are the foundation of everything that New U Life believes in. Since our company is rooted in making a positive difference, these values are what allows us to make the global impact possible. Like clockwork, we will always have U in mind; staying humble and motivated, in order to achieve greatness.

Our Mission

We pioneer NEW products that unify body and mind and connect YOU to a transformation that enriches LIFE through opportunity.

Our Vision

To achieve whole body health through a balance of nature and science in products that INSPIREINNOVATE, and CONNECT.

Like clockwork, we will always have U in mind; staying humble and motivated, in order to achieve greatness.

Building a strong foundation

There are four pillars that hold up our commitment to you.


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Quality

We take pride in offering a pure, effective, and safe product to the world.
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Financial

Our value proposition yields to a higher retention in both customer consumption and distribution.
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Innovation

We find new ways to create and add value.
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Kaizen

We believe in continuous improvement; and that the right process will deliver the right results.
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Our CEO & Founder, Alexy Goldstein

Like many successful entrepreneurs, Alexy views his work as more of a calling and an obligation than an occupation. In Alexy’s case, the obligation was one borne of intense devotion to his family legacy.

See Alexy's Bio

In 2017, before launching New U Life, Alexy had a grand vision, to positively impact as many lives and communities as possible.

Due to the success and growth of New U Life, we have been granted the opportunity to realize Alexy’s vision. U Care and U Fund are two programs that were created to greatly unite us as a New U Life family and allow us to support families and individuals all across the world!